Message 1 enduces fear by first showing a map thats marks out how much the polar ice cap has melted, giving validity to global warming. Then fear is maximized by the second map that outlines all the American coastal land that will be under water if the ice cap melts fully. Finally, to make sure participants engage in danger control, a simple solution of using non polluting methods of transportation is suggested.
Message 2 shows a very complex map with changing colors and moving animations. On first glance this graph seems very technical and complex which induces peripheral route processing.
Message 3 is a two-sided argument which first presents our side of the issue by showing how Polar bears are being threatened by global warming due to fossil fuel consumption. Then the opposite side is shown by Senator James Inhofe and the list he compiled of scientists that do not believe in global warming. We then show two images of earth taken years apart to show the dissapearing ice caps.
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