Message Explanations

Explanation:
1) This ad is based on classical conditioning because it pairs our desired behavior of saving gas with an attractive and famous movie star.
2) This message also uses classical conditioning however this time money takes the place of a movie star to signify something people want/
3)This ad uses intensity by depicting a gas station on fire. The bright flames and intense color immediately capture attention, making the message intense.
4) This is a message based on repetition. The ad shows repeated images of Hollywood stars driving fuel efficient cars. The effect of one celebrity on a product is strenthened by repetition in this ad.
5) Assuming it worked, I would use subliminal messaging to advocate my position on gasoline consumption by having a printed at which depicted a car and the exhaust that was being emitted from the tail pipe could discretely spell out "bad" or "pollution."
6) This ad depicts Al Gore as a credible communicator to deter the over consumption of gasoline. He is a credible communicator because he is considered the premier spokesperson and advocate against global warming and is known as the official medium between scientists and the public concerning fossil fuels and climate change.
7) Takes an image showing the president shaking hands with a worker in the auto industry showing what the president is doing to help the situation to inspire a sense of loyalty to the country and make citizens want to do something to help the planet.