Message 1 enduces fear by first showing a map thats marks out how much the polar ice cap has melted, giving validity to global warming. Then fear is maximized by the second map that outlines all the American coastal land that will be under water if the ice cap melts fully. Finally, to make sure participants engage in danger control, a simple solution of using non polluting methods of transportation is suggested.
Message 2 shows a very complex map with changing colors and moving animations. On first glance this graph seems very technical and complex which induces peripheral route processing.
Message 3 is a two-sided argument which first presents our side of the issue by showing how Polar bears are being threatened by global warming due to fossil fuel consumption. Then the opposite side is shown by Senator James Inhofe and the list he compiled of scientists that do not believe in global warming. We then show two images of earth taken years apart to show the dissapearing ice caps.
Friday, January 15, 2010
Complex Two-Sided Message
The ice caps are melting because of our use of fossil fuels like gasoline
However according to a list put together by United States Senator James Inhofe, 413 scientists deny the existence of global warming due to humans
The list: www.thedailygreen.com/environmental-news/latest/inhofe-global-warming-deniers-scientists-46011008
Who do you believe?
Fear Inducing Message
Since 1979, more than 20% of the polar ice cap has melted away. The main cause for this is greenhouse gasses which include car emissions
If the polar ice caps melt entirely, 11 of America's largest cities will be gone
However we can slow down the process of global warming by reducing our auto emissions
Use eco-friendly forms of transportation that don't pollute!
Sources:
http://www.abe.ufl.edu/~chyn/age2062/lect/lect_29/40_17.GIF
http://drake.marin.k12.ca.us/academics/rock/bears_files/polar-ice-caps-melting.jpg
Thursday, January 14, 2010
Message Explanations
Explanation:
1) This ad is based on classical conditioning because it pairs our desired behavior of saving gas with an attractive and famous movie star.
2) This message also uses classical conditioning however this time money takes the place of a movie star to signify something people want/
3)This ad uses intensity by depicting a gas station on fire. The bright flames and intense color immediately capture attention, making the message intense.
4) This is a message based on repetition. The ad shows repeated images of Hollywood stars driving fuel efficient cars. The effect of one celebrity on a product is strenthened by repetition in this ad.
5) Assuming it worked, I would use subliminal messaging to advocate my position on gasoline consumption by having a printed at which depicted a car and the exhaust that was being emitted from the tail pipe could discretely spell out "bad" or "pollution."
6) This ad depicts Al Gore as a credible communicator to deter the over consumption of gasoline. He is a credible communicator because he is considered the premier spokesperson and advocate against global warming and is known as the official medium between scientists and the public concerning fossil fuels and climate change.
7) Takes an image showing the president shaking hands with a worker in the auto industry showing what the president is doing to help the situation to inspire a sense of loyalty to the country and make citizens want to do something to help the planet.
1) This ad is based on classical conditioning because it pairs our desired behavior of saving gas with an attractive and famous movie star.
2) This message also uses classical conditioning however this time money takes the place of a movie star to signify something people want/
3)This ad uses intensity by depicting a gas station on fire. The bright flames and intense color immediately capture attention, making the message intense.
4) This is a message based on repetition. The ad shows repeated images of Hollywood stars driving fuel efficient cars. The effect of one celebrity on a product is strenthened by repetition in this ad.
5) Assuming it worked, I would use subliminal messaging to advocate my position on gasoline consumption by having a printed at which depicted a car and the exhaust that was being emitted from the tail pipe could discretely spell out "bad" or "pollution."
6) This ad depicts Al Gore as a credible communicator to deter the over consumption of gasoline. He is a credible communicator because he is considered the premier spokesperson and advocate against global warming and is known as the official medium between scientists and the public concerning fossil fuels and climate change.
7) Takes an image showing the president shaking hands with a worker in the auto industry showing what the president is doing to help the situation to inspire a sense of loyalty to the country and make citizens want to do something to help the planet.
Message from a Credible Communicator
With our President behind him, Al Gore says...
"I drive a hybrid. Tipper and I got a Lexus hybrid. And we have a couple of Priuses in the family with our children. And I encourage people to make environmentally conscious choices because we all have to solve this climate crisis." -Al Gore
http://www.woopidoo.com/business_quotes/authors/al-gore/index.htm
President Obama meets with green workers because a green America is a stable America
Survey!
Here is a Brief Survey that i Created to Collect your options. On the use of gasoline and its effects on the environment.
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Click Here to Survay
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